Soumra was born from an "energy awakening" after 10 years in the crystal OEM (Original Equipment Manufacturing) industry—we didn’t just make crystals, we learned their soul.

Our founder spent a decade crafting crystal strands for dozens of niche global brands: sourcing raw stones, cutting, polishing, stringing—tens of thousands of pieces, all "to spec." But it was a European client’s request for rose quartz jewelry that changed everything: they wanted it to "carry gentle, accepting energy." That’s when he stopped seeing crystals as just accessories and truly felt their power—unique textures, lusters, even weights that resonate with different emotions.

Curious, he dived into Eastern metaphysics, talked to miners and master craftsmen, and uncovered their ancient energy secrets: obsidian for grounding & calm, citrine for positivity & prosperity, lapis lazuli for wisdom & clarity. The OEM assembly line had stripped these natural crystals of their purpose—so he set out to build a brand that honors their true value.

Leveraging 10 years of supply chain expertise, we source 100% natural crystals directly from mines—no dyes, no resin, just pure, authentic energy. We kept our OEM-honed precision bead-stringing, but designed collections around Eastern metaphysics’ "five elements harmony," tailoring each piece to your emotional needs: obsidian + amazonite for high-stress days, rose quartz + moonstone for nurturing connections.

"Soumra" comes from Sanskrit "Soma"—"nectar for the soul." We’re not just an independent brand; we’re crystal experts turning mass-produced stones into personal emotional healing companions.

From OEM workshop to your jewelry box: Soumra blends decades of craftsmanship with Eastern energy wisdom, bringing you natural crystal